Aces from the Heart
In 2015 BNP Paribas launched an initiative called Aces from the Heart. This initiative supports different social and self-helped projects aiming environment, gender equality and youth inclusion. Since 2015 nearly €600,000 has been donated.
The Aces from the Heart take place during these Billie Jean King Cup by BNP Paribas Finals, tennis tournament organized in Prague in the first week of November 2021. For each ace scored by the players, 50 € will be donated to the Czech charity organization “People in Need”, for the support of social and educational projects helping children in the Czech Republic, especially children in excluded localities. With this financial contribution “People in Need” will support children that join their educational programs – pre-school, primary and secondary school pupils and students.
BNP Paribas, a lasting partnership with tennis
Since 1973, the relationship between BNP Paribas and tennis has grown increasingly strong. The BNP Paribas Group is now the leading partner of the sport worldwide, sponsoring about 550 tournaments a year, both professional and amateur. The Group also finances educational and social events linked to tennis, thus combining a passion for the game with social commitment.
The support BNP Paribas lends to big international competitions enables it to convey its brand image and thus to enhance its reputation and global exposure. It is also a way of deepening its personal relationships with customers and of meeting prospects the world over.